Stills from the short film Alone.

Þura Stína's directorial debut, the short film "EIN (Alone)," exemplifies her multifaceted talent as she not only wrote the script but also produced and directed the film. The film features the talented actress Nína Dögg Filippusdóttir and was premiered in Bíó Paradís at the StockFish Film Festival in April 2024.

About the film
"EIN (Alone)" delves into profound themes of self-reflection, happiness, and societal expectations through the lens of a woman contemplating her life choices. It challenges viewers to ponder the correlation between solitude and contentment, exploring themes of regret, societal pressures, and personal strength. Filmed in the picturesque setting of Flatey, the narrative unfolds over a single day, immersing audiences in the protagonist's introspective journey.

With poetic nuances and profound emotional depth, "Alone" intertwines artistic expression with poignant storytelling, inviting viewers to reflect on the complexities of human emotions and the pursuit of personal fulfillment.

Credits:
Cast: Nína Dögg Filippusdóttir
Director: Þura Stína
Producer: SURA productions
DOP: Tomas Marshall
AC: Róbert Magnússon
Gaffer: Dagur Benedikt Reynisson
Music Composer: Salka Valsdóttir
Editor & Grip: Arnar Jónmundsson
Sound Engineer: Bjarni Vignisson
Costume Designer: Brynja Skjaldardóttir
Make up & Hair: Kolbrún Anna Vignisdóttir
Props: Jóhanna Rakel
Set Designer: Þura Stína
Sound Editor: Hrafnkell Sigurðsson
Color Correction: Gísli Thor
Photographer: Eygló Gísladóttir
Script & graphics: Þura Stína

Directed and produced the five videos made for the awards winning ceremony. Experience and set designed for them as well.

Experience design, creative direction and production for the award itself.

Director, producer and set design: Þura Stína
Photographer: Elísabet Blöndal
DOP & Editing: Arnar Freyr Tómasson (Eldey Films)
Script: Álfrún Pálsdóttir
Project Manager: Klara Rún Ragnarsdóttir & Helga Ólafsdóttir

The Icelandic Design Award honors the best Icelandic design and architecture annually. The importance of design in our society, culture, and business has been growing steadily, and it is therefore vital to increase the understanding of good design and highlight the value of quality.

The final project for my Master of the Arts degree in Visual Design and Integrated Marketing Communication from Naba in Milan.

A book that is still in progress that marks the 10 year history of my band Daughters of Reykjavík. Material gathering, interviews and book design for the project.

Experience design, concept work, graphic design, project management and production for the party of the year for Nova in October 2023.

An empty raw space at the JL house turned into an active casino with food and entertainment with the marketing team of Nova.

Creative director and founder of HUH Magazine.

Credits:
Creative Director: Þura Stína
Art Directors: Anna Airoldi & Chiara Caló
Design Director: Shihan He
Deputy Editor: Maayan Eli
Content Creator: Eline Fjeld
Strategy: Zixuan Wang
Graphic Designer & Cover: Klara Hirschbüchler
Social Media: Mattia Roma

Full magazine here:
HUH Magazine

Info:
HUH info

The magazine was made in an Art Direction class in Masters program for NABA in Milan.

Director and producer for the music video for Hún ógnar mér for the band FLOTT.

Nominated for best music video of the year in 2023 at the Icelandic Music Awards.
Nominated for best music video of the year in 2023 at the Peoples Choice Awards.

Credits:
Director: Þura Stína
DOP: Tomas Marshall
Producer: Álfgrímur Aðalsteinsson, Þura Stína & FLOTT
AD: Víkingur Kristjánsson
AC: Róbert Magnússon
Grip: Arnar Jónmundsson
Gaffer: Oddur Elíasson & Erla Margrét
Lights: Hákon Hjartarson
Color grade: Trickshot
Editing: Arnar Jónmundsson
Make-up: Kolbrún Anna Vignisdóttir
Styling: Inga Ævarsdóttir
Assisant styling: Ester Mondragon
Set Design: Þura Stína
Runner: Álfgrímur Aðalsteinsson

Producer for DesignTalks since 2022, the biggest design conference in Iceland, an opening event of DesignMarch. I am producing the conference for the fourth time – next hosted on the 2nd of April in 2025.
Held in Silfurberg, Harpa by Iceland Design and Architecture.

Pictures from the event in 2022.

Credits:
Creative Producer: Þura Stína
Curator: Hlín Helga Guðlaugsdóttir
Director of DesignMarch: Þórey Einarsdóttir
Graphic Design: Studio Studio
Experience Design: Signý Jónsdóttir
Photos: Aldís Pálsdóttir
DesignMarch team: Klara Rún Ragnarsdóttir, Álfrún Pálsdóttir, Halla Helgadóttir

Director and Producer for the music video to Turn this around for Daughters of Reykjavík.

Awarded best music video of the year in 2022 at the Peoples Choice Awards.
Nominated for best music video of the year in 2022 at the Northern Wave Film Festival.

Credits:
Director: Þura Stína
Director of Photography: Tomas Marshall
Assistant Director: Haraldur Ari Karlsson
Producer: Þura Stína
Editor: Arnar Jónmundsson
Color Grading: Trickshot
AC/Focus Puller: Eva Rut Hjaltadóttir
Lights: Óli Ofur / Luxor
Gaffer: Dagur Benedikt Reynisson
Grip: Hákon Hjartarson
Production Coordinator/KPA: Andri Már Enoksson
Set Design: Ilmur Stefánsdóttir & Jóhanna Rakel
Grip & Photographer: Blair Alexander Massie
BTS camera: Arnar Jónmundsson
VFX: Gabríel Bachmann
Catering: Júlí Heiðar Halldórsson
Social Media Content: Álfgrímur Aðalsteinsson
Make-up: Sophie King
Assistant Make-up: Kolbrún Anna Vignisdóttir
Hair: Salóme Ósk Jónsdóttir
Costume: Sól Hansdóttir
Assistant Costume: Berglind Ósk Hlynsdóttir

Producer and director for the music video Turn This around.
Here is the making of video of the project.

See credits on YouTube.

Design and illustration on an album cover MOMENT by Ari Bragi Kárason and Davíð Sigurgeirsson.

Rebranding for the political party of Fyrir Heimaey.

Designed new logos, colors and brand identity for the elections in May 2022.

Credits:
Art Director, concept, photographs, content, and book design: Þura Stína
Photos of project: Eygló Gísladóttir
Translation in Italian: Mattia Roma

Milan/Reykjavík
Designed in Milan. Printed in Reykjavík
A book designed at NABA in MA in Visual Design and Integrated Marketing Communication.

I started taking photos of the entrances in Milan because I found them so beautiful. Then I went home and took pictures of the entrances in my city, Reykjavik to compare them. For me, they were very ordinary, something that I had seen a million times, something that to me was nothing more than a common thing. A part of my existence, my culture, and my life.

When I went back to Milan and was showing the people who live here my ordinary and boring entrances in Reykjavik they saw something totally different.

Beautiful things, very different entrances than they have walked in and out their whole lives. “I have to go to Reykjavik”, my professor said. At the same time, I was thinking: “I have to stay in Milan”.

We might think a lot more of going someplace than staying in one. Less on where we are at but rather how can we get there? More about what will happen in the future rather than the past who is behind the door we just closed.

There is a saying that goes like this: “When you shut one door, another opens”. It tells us that you can find more opportunities even though something else is ending. The proverb suggests an image that life is in fact a room with many entrances but what door we will choose is only up to ourselves.

But a new door doesn't just appear, we have to go out and find it, find the opportunities. Close one door and open another. Close one door and open a whole new universe.

Entrances might be an ordinary thing, a design that makes us able to shut the door behind us, give us privacy, make our very own world. We walk in and out of them every single day.

What is inside the entrance is surely more interesting than the entrance itself. However, I wanted to shine a light on those ordinary things, something we use every day but don´t really pay attention to.

Something that just is and will be.

Graphic design for Improv Ísland. Layouts for social media, giftcards and etc.

Photographer: Gunnlöð Jóna Rúnarsdóttir

Designed the whole brand identity for the winebar “The Good Miss” in Vestmannaeyjar. Worked with the reference from the film „Ungfrúin góða og húsið“ and the hat represent a timeless and a strong woman.

Window markings
Wine list
Coaster
Napkins
Social media content

Producer for Hot Milf Summer for Daughters of Reykjavík.

Credits:
Director: Arína Vala Þórðadóttir
Producers: Þura Stína & Salka Valsdóttir
Director of Photography: Blair Alexander
Editor: Blair Alexander
Gaffer: Óttar Andri Óttarsson
Grip: Bridget Ferrill
Hair & Makeup: Ragnheiður Helga Blöndal (1st MUA) & Hildur Ösp Gunnarsdóttir (2nd MUA)
Stylist: Salka Valsdóttir
Runner: Máni Örvar Örvarsson
BTS Photography: Juliette Rowland
BTS Video: @elfgrime
Props Designer: Antonía Bergþórsdóttir
Extras: Álfgrímur Aðalsteinsson, Þorgeir K Blöndal, Almar Blær Sigurjónsson, Ernesto Camilo Aldazabal Valdes

Experience designer for the Icelandic design festival DesignMarch in 2021.
Made various installations, experiences, and set designs for the DesignMarch in Iceland 2021.

A calendar made every year since 2021 for Written in the stars.

www.skrifadistjornurnar.com

Text with constellation meanings written by Fanney stjörnuspeki.

Founder and creator for Written in the stars. An online store I launched in 2020 for custom-designed constellation posters for families.

www.skrifadistjornurnar.com

Other products like a calendar with constellation meanings in collaboration with Fanney stjörnuspeki.

Director, producer and content creator for a series of episodes for Eldum rétt.

Work made with Ketchup Creative for the meal kit food company client „Eldum rétt“ in September to December 2019. It’s a series of short episodes we made for their social media and marketing to get an awareness of the brand. I believe branded entertainment works best for social media rather then preroll ads and similar advertising you see used on social media. I wanted to make a content for them that people had interest in watching rather then typical ads that people normally skip on their way watching another entertainment.

The idea was to offer monthly a picked meal menu by some well known character in Iceland and the show would be of him or her cooking in their home and talking about their values wich are often similar too the company values, such as food waste, recycling and so on. Six episodes were made with two of Icelands most well known actors, rapper, singer and TV hosts. My role was content creation, I am also behind the idea and directed and produced the episodes, also did all graphic design work for supporting material such as; 
advertising content for websites, social media, ads in movies and TV and etc.

Credits:
DOP: Hlynur Hólm
Producer: Þura Stína
AC: Skúli Hólm
Editor: Hlynur Hólm
Graphics: Þura Stína
Content creation: Arnar Eyfells, Þura Stína

Producer and concept work for Alltaf strax by SURA.

Credits:
Director: Álfheiður Marta
Producers: Þura Stína & Chanel Björk
DOP: Magga Vala
AC: Arnar Jónmunds
Editing: Álfheiður Marta & Guðni H. Halldórsson
Co-Editor: Arnar Jónmunds
Gaffer: Dagur Benedikt Reynisson
Set design: Ólöf Rut Stefánsdóttir
Styling: Díana Breckmann
MUA: Helga Sæunn Þorkelsdóttir
Hair: Svanhildur Birkisdóttir
Photographer: Berglaug
Grade: Ögmundur Sigfússon
Graphics: Kolbeinn Jara Hamíðsson
Runner: Tindur Örvar Örvarsson

Starring Þura Stína & Símon Eldon

Behind the Scenes photos: Berglaug Petra Garðarsdóttir

Director and Producer for the live music performance for Sweets with Daughters of Reykjavík.
Content creator and Graphic Design work for Sweets.

Credits:
Director & Producer: Þura Stína
DOP: Skúli Hólm
AC: Arnar Jónmundsson
Editing: Skúli Hólm
Sound Engineer: Kristinn Jónsson
Mix: Kristinn Jónsson, Salka Valsdóttir
Styling: Brynja Skjaldar
Make up: Helga Sæunn Þorkelsdóttir
Saxophone: Rósa Guðrún Sveinsdóttir
Daughters of Reykjavík: Steinunn Jónsdóttir, Þórdís Björk Þorfinnsdóttir, Þura Stína Kristleifsdóttir, Salka Valsdóttir

Recorded live in Hljóðriti Reykjavík in December 2019.

Director and Producer for Reykjavík Smart City.

Credits:
Ketchup Creative for Reykjavíkurborg.
Director: Þura Stína
Producer: Arnar Eyfells, Þura Stína
DOP: Hlynur Hólm
AC: Skúli Hólm
Editor: Hlynur Hólm
Script: Arnar Eyfells, Þura Stína, Birta Svavarsdóttir

Producer for the commercial Dulargervið for KASS.

Credits:
Ketchup Creative

Producer for the music video for Hold for Cyber.

Nominated for best music video of the year in 2021 at the Icelandic Music Awards.

Credits:
Director: Kolfinna Nikulásdóttir
Script: Jóhanna Rakel
Producers: Birna Schram, CYBER and Skýlið
DOP: Sigurður Möller Sívertsen
AC: Andri Eyjólfsson
Editor: Sigurður Möller Sívertsen
Special Effects: Gabríel Benidikt Bachmann
Set Design: Katrín Helga Andrésdóttir
Choreography: Halla Þórðardótti
Make up: Hrafnhildur Kristjánsdóttir og Elín Arna Kristjánsdóttir
Styling: Karin Sveinsdóttir
Hair styling: Steinunn Jónsdóttir

Art Director and Graphic Designer for a campaign for Framtíðin.

Credits:
Ketchup Creative
Photos: Helgi Ómarsson

Producer, composer and script for Hvað er málið? with Daughters of Reykjavík.

Credits:
Director: Álfheiður Marta & Magnus Andersen
DOP: Andri Haraldsson
Producers: Þórunn Guðjónsdóttir & Þura Stína
1st AC: Kristján Þór Ingvarsson
2nd AC: Tómas Sturluson
Editor: Guðlaugur Andri Eyþórsson
Color Grade: Árni Gestur Sigfússon
Gaffer: Oddur Elíasson
Best girl: Þórdís Björnsdóttir
Styling: Anna Clausen
Make up: Helga Sæunn Þorkelsdóttir
Props: Kristinn Arnar Sigurðsson

This project got granted by the Icelandic Student Innovation fund for a research design project which I worked on with one other graphic designer and three product designers in 2016.

We worked on innovating a new product made out of turnips but we researched the most overlooked and wasted vegetable in Iceland. Turnips were being thrown away in huge amounts since we only eat them very seasonally. The final products were vodka, sodas and a syrup made for the food industry. The syrup was used in the kitchen of Iceland previous only Michelin star restaurant called Dill.

The project was nominated as top 10 best design student innovation projects in Iceland in that year.

Credits:
Björn Stefán Blumenstein
Védís Pálsdóttir
Johanna Seelemann
Gabríel Markan
Þura Stína

My graduation project from the Icelandic Academy of the arts in Visual Communication in 2016. Exhibited at the Reykjavik Art Musem.

Söl (e. dulse) can be found all around Iceland and may be used in various ways. Sölvi red ale is the first Icelandic beer made from seaweed and it is brewed with dulse and chili. The countless possibilities of using dulse are examined and shown through the development of Sölvi. The ingredients of the beer play an important role in its design: the interplay of colors and shapes. A video shows the making of Sölvi red ale as well as the brewing process – from an idea to a design and a final implementation. In the process there was a special focus on origin, process and specifity of the product.